KEY TERMS
archetype A universal symbol that all people can understand and with which they can connect.
assessment Using all the available information to see how well your design space is performing.
attractor A feature in a designed space—such as a large architectural construction—that serves the purpose of drawing guests through the space (sometimes called a “weenie” in Disney nomenclature).
automatic writing A form of writing in which a person attempts to write in a subconscious manner such that he or she has no awareness of what is being written.
avatar The graphical form or character that represents a person in a video game, online world, or MMORPG.
backstory A method of relating more information about characters, aspects of a world, or both ...
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