The Immersive Worlds Handbook

PREFACE

This book is designed for anyone who wants to know more about immersive worlds and all that they entail and who wants to study some ways to make these worlds more meaningful for the guests who visit them. The topical areas in this book cover a lot of ground— theme parks, restaurants, casinos, and many other spaces are the subject matter—and the approaches discussed are drawn from the worlds of architecture, design, cultural studies, marketing, and cultural anthropology. There are many case studies. Some are taken from current, real-world cases in immersive worlds, others are historical examples, and some are conceptual ones that are intended to be thought about in a deep sense. The case studies in this book should not be read as an exhaustive ...