Phase for Developing an Initial Spread Plan

After the elements of organizational readiness are in place, the spread team should develop a plan to achieve the aim of the project. The spread team will often need to revise the initial plan as the plan is executed. In the sections that follow, we discuss the key components of a spread plan: a communication plan, a measurement plan, and a work plan. The size and structure of the organization will influence the spread plan, so first we share some considerations on organizational structure.

Organizational Structure

In developing a spread plan, the spread team should consider key dimensions of its organization’s configuration or structure. Two important considerations:
1. Leverage existing groupings. ...

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