4.1. Who will use the presence service?
There will be many different user groups, which will use presence information for different purposes. These groups will range from corporate business users to teenagers and children. While presence is likely to be used more for rational availability management in corporate usage, young consumers are constantly seeking new ways of expressing themselves and building an identity in a fun and visually rich way. Successful presence services will be adaptable to the different needs of varied user groups and segments.
Figure 4.1. Dynamic presence.
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