May 2023
Intermediate to advanced
11 pages
23m
English
article
The Incumbent’s Deep Tech Strategy Playbook
by François Candelon, Vinit Patel, Max Männig, John Paschkewitz
Overview
Deep tech involves applying emerging technologies to address big challenges — such as using mRNA technology to develop a COVID-19 vaccine. But taking advantage of deep tech can be a challenge for incumbent companies. The authors share a three-step framework to help leaders identify and execute their deep-tech engagement strategies. Using the European steel industry as an example, they describe the factors companies should consider when choosing an approach to deep tech in their own industries.
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