Chapter 5 Marketing
Know Your Market
The games industry is a fantastically creative place to be, but for every game you create, make sure you have an audience or a community of fans in mind from the very beginning. Try not to get swept away by creating a passion project and forgetting to factor in your market.
There is a marketer called Seth Godin who came up with the concept of building your ‘Tribe.’ Essentially, this means that you need to find those people who like what you are doing and give them somewhere to gather so you can feed them information. Get the message across to your tribe, and in turn they will spread that word, leading ...
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