The Individual and Society

34

The Brand Expands

Naomi Klein

Naomi Klein (1970– ) was born in Montreal, Canada, where her parents, who are Americans, had emigrated in protest against the Vietnam War. As a child she was obsessed with brands so much that she sewed fake alligator logos onto her shirts; as a teenager she haunted shopping malls; as an adult she has become a campaigner against the intrusion of the multinational corporates into every arena and space. An activist journalist and lively speaker, she is at the centre of the movement against multinational corporations that began with the big protests against the World Trade Organisation in Seattle in 1999. She has written for numerous publications and has worked as a columnist for the Guardian. Her book No Logo