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The Influence Effect
Power is a tool, influence is a skill; one is a fist and the other is a fingertip.
—NANCY GIBB
IMAGINE YOU’RE ON THE BEACH watching a group of men and women surf. It’s a sunny day and the wind is whipping while the beach warning flags snap in a rhythm. There are rip currents in effect and most people keep close to shore, worried about the dangerous conditions.
You watch the surfers chatting and laughing in the water as they wait for their wave. Two surfers approach a wave and decide it’s not big enough. Another group paddles toward the largest wave in the set; they deftly jump on their boards and grab what looks like the best ride of the day. You marvel from the shore—how do they make it look so easy, graceful, and even ...
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