Introduction
What is influence?
Influence (noun) the power to have an effect on people or things.1
Influence (verb) to affect or change how someone or something develops, behaves or thinks.2
What could be simpler? Go on, get out there and use your power of influence to change the way someone behaves. What are you waiting for?
But it’s not that easy, is it? (No it isn’t . . . and anyone who pretends otherwise is just trying to influence the way you think about them.)
Luckily, this book provides the concepts and skills needed to set you in the right direction and help you harness your power of influence.
The good thing about having a verb version of ‘influence’ to play with is that anyone can learn to do a verb, even if it takes a while.
In ...
Get The Influence Workout now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
