CHAPTER 2
Lead through Influence
Establish context across your organization and communicate effectively with stakeholders.
What you’ll learn in this chapter
1 What’s meant by the (often misunderstood) term “leading (or managing) through influence” and how you can apply it.
2 Powerful but simple techniques to help you develop strong relationships with stakeholders across your organization.
3 How to avoid common communication pitfalls that can undermine your effectiveness when working with senior management.
What Is Leading through Influence?
Product managers are in a catch-22 situation. They are expected to be strong leaders, respected across an organization. They must deliver outstanding products that drive business results. They do so by ...
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