CHAPTER 4
Collaborate to Set Priorities
Focus on the highest-impact opportunities and align stakeholders behind your product’s goals.
What you’ll learn in this chapter
1 Your role as a product manager in evaluating and driving alignment of product priorities and the frequent challenges you will face.
2 Techniques you can use for collaboratively prioritizing product initiatives, whatever your company culture, while balancing the need for speed and precision.
3 How to approach the incremental optimization of existing features using user-behavior feedback loops through split-testing.
Why Product Prioritization Is Hard
If there is one responsibility that keeps product managers on their toes more than any other, it is deciding what to prioritize. ...
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