CHAPTER 11

Measure Success

Utilize meaningful metrics to track and increase the value you deliver to customers.

What you’ll learn in this chapter

1  Five categories of customer-centric metrics for measuring a product’s performance and to show where to focus for improvements.

2  How to design useful customer- and business-centric metrics and the common pitfalls to avoid.

3  Frameworks and example metrics you can use for your product.

Five Customer-Centric, Product-Performance Metrics

Most useful product-performance metrics fit into one of five categories that, in combination, provide a complete picture of your product’s health and financial viability:

1. Product flows—Can customers achieve their goal with your product? And how do they achieve ...

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