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The Innovation Book by Max Mckeown

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Nurturing your creative genius

If there are no new ideas, there is no innovation. And if there is no creativity, there are no new ideas. There is little truth in the criticism that all ideas are cheap. Or that having a good idea is always easy. Everyone is creative, but not everyone is equally creative. And not everyone is creative in exactly the same way, or as often, or as effectively. Highly creative people behave differently, and you can too.

Frequency – Continually develop your creativity. Key participants – You. Innovation rating – Innovation6

The world’s first non-stick frying pan was created after the wife of a French engineer suggested the substance he’d been using on his fishing gear might help prevent burnt food. Her insight led to ...

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