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The Innovation Book by Max Mckeown

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Becoming a more powerful innovator

Practical creativity – or innovation – can be developed by improving the match between you and your situation. Innovation also needs you to be dissatisfied with the way things are. You need to travel to the limits and want to go further. The great innovators want more, better, faster. They take us forward.

Frequency – At the beginning, then regularly. Key participants – First you. Then, everyone. Innovation rating:****

The CEO of CarMax is hungry for suggestions. He seeks, encourages and transforms dissatisfaction with how things are – even if the way things are is successful. There are more than 100 stores with more than 18,000 people working there. A winner of awards for customer service and best workplace, ...

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