The Innovation Book



Giving up old ideas for better ideas

If you need to get to never-been-done, the path may not be obvious. It’s tempting to embrace only what you already know even if you know that what you know doesn’t get you anywhere better. We like our habits; they may not help but at least we don’t have to do any hard thinking or uncomfortable learning. It may feel easier to do the old, old thing than the new, new thing.

Frequency – Each time progress starts to slow down. Key participants – First you. Then people who are stuck. Innovation rating:****

A Kodak engineer, asked by his supervisor, invented the first digital camera. They combined a new semiconductor with a television and data cassette to take ...