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The Innovation Book by Max Mckeown

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Building a better, bigger brain

No individual can have all the answers. Even a creative genius cannot have all the best solutions to all the world’s problems. Everyone has something to offer to the process of innovation. You’ll need problems to solve, insights into solutions, people to make the ideas work, and people to use the innovations in the real world. You want to build a better brain, a bigger brain.

Frequency – Learn at the start. Refer to regularly. Key participants – First you. Then, everyone. Innovation rating – Innovation6

Once upon a time, Google was famous for giving engineers 20% of their time to work on any project that they wanted. They didn’t have to justify the use of this paid time. They could choose to pool their 20% with ...

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