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The Innovation Book by Max Mckeown

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Creating a powerful innovation culture

Innovation is all about extending what is possible. Before your new insight, the future you desired was impossible or unlikely. After your new idea, something that was hard becomes easy. Leading innovation is about inspiring people to see (and want) better futures. Getting people to do what they love is the most effective way of inspiring creativity and commitment to that better future.

Frequency: Business-as-usual, frequent recommitment. Key participants: Leadership team, everyone. Strategy rating:****

Kweichow Moutai started as a producer of traditional liquor – Moutai – from Southwest China. The drink it produces has a distinctive soy-sauce fragrance and the company has a distinctive culture of innovation. ...

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