The Innovation Book

Using the power of (creative) rebels

If traditional doesn’t work, traditions won’t do. Habits make it difficult for people to see how anything could be different. Innovation needs rebellion. You can free your inner rebel by feeding both your curiosity and willingness to question. Smart leaders of innovation seek to engage the intellectual freedom of mavericks. They value those who reject limitations of what is possible.

Frequency – Once. And then whenever creative spirits cause problems. Key participants – First you. Then, everyone. Innovation rating –****

When a patent clerk, Genrich Altshuller, proposed improvements to how the USSR innovated, he was imprisoned as an enemy of the state. He survived interrogation and labour camps through his quick-witted ...