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The Innovation Book by Max Mckeown

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Making new ideas useful

The smart innovator is interested in what new ideas can do. They value the new idea for what it allows them to try and understand. They are driven by how the previously impossible (or difficult) can be made possible (or easy). As an innovator, your work is to make new ideas useful.

Frequency – Always. Continually. It’s the heart of innovation. Key participants – First you. Then, everyone. Innovation rating – Innovation6

The electric car is an idea but not a new idea. There were electric cars in the 19th century but they didn’t prove as successful as the internal combustion engine. Recent efforts to make electric cars popular in the real world require more than an electric engine. They need better questions until the innovation ...

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