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The Innovation Book by Max Mckeown

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Grinding your way from insight to (successful) innovation

Insight is necessary but not sufficient. You have to grab hold of interesting insights and help them to become ideas with shape and structure. You need to invent the detail of a practical version of your idea. This can be a flawed prototype but it is part of the journey. The next steps are about whatever is required to make the innovation useful and used in the real world.

Frequency – At the start, and then along the journey. Key participants – First you. Then, everyone. Innovation rating: ****

The guys over at Rovio figured out that mobile cartoon style games could be the next big thing. They won a competition sponsored by HP and Nokia while still students in Helsinki. They saw potential ...

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