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The Innovation Book by Max Mckeown

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Measuring (unmeasurable) innovation

The measurement of innovation is paradoxical. It has been argued that to manage something you must measure it first. Yet – it is also true that if you love innovation it must be set free. The effort needed to find useful metrics can bring useful rigour to thinking and provide evidence for change. Too much measuring can actually slow down new ideas rather than speed up revolution.

Frequency – Whenever reviewing or doing design measurement. Key participants – Leaders. HR. Finance. Marketing. Operations. Those who want to lead. Innovation rating: ****

3M were famous for giving innovators money and then just leaving them alone to create cool new stuff. Just two output measures were really advertised – the percentage ...

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