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The Innovation Book by Max Mckeown

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Making innovation popular

Ideas are fashion and tradition. Ideas are solutions. Ideas are trouble. And because they are all of these things, the popularity of an innovation depends on the capriciousness and habits of human nature. The more you understand what makes an idea attractive, the better chance you have of making people make room for your innovation in their lives. Get your idea into hearts and homes.

Frequency – Examine carefully. At least annually. Key participants – Your team. Your organisation. Innovation rating:****

Microsoft launched its smartwatch way too early. Its attempt – the SPOT watch – didn’t live in a world with a smartphone in every pocket and handbag. Microsoft was also way too late. It built a FM radio network to broadcast ...

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