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The Innovation Book by Max Mckeown

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Selling new ideas

Ideas need friends. They also need resources. They need people to develop them into something useful. And then they will need people to use them. Ideas have to be shown. They have to be attractive to others. As an innovator, you will have to sell your insights, ideas and innovations.

Frequency – At the start. Often. Key participants – You. Innovation team. Then leadership. Innovation rating: ****

Airbnb offers an internet market that matches private renters with private guests. Originally called Air bed and breakfast, its founders developed the idea after offering short-term accommodation as a way of affording expensive rent in San Francisco. They had to market the idea to their first guests as an alternative to overbooked hotels. ...

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