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The Innovation Book by Max Mckeown

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Surfing waves of creativity

Some people believe that creating is an entirely predictable journey. Other people think that innovating is an impossibly random adventure. The smart innovator knows that ‘both’ is usually the magic answer. The wave from insight to innovation has a certain shape but what that shape will be on any particular day is uncertain. The smart innovator learns to surf and shape.

Frequency – Make surfing part of your day-to-day. Key participants – First you. Then, everyone. Innovation rating: Innovation6

The students, Evan Spiegel and Robert Murphy, didn’t invent the internet. Nor did they invent the smartphone. They didn’t create the idea of sharing funny or intimate moments – humans had been doing that from before they had ...

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