The Innovation Book



Osborn and Parnes’ creative problem-solving (CPS)

Innovation needs ideas. Ideas need to be generated. As an innovator, you are going to need lots of new ideas from time to time. Or lots of different creative alternatives for solving a particular problem when it arises. You want people sharing their craziest ideas so that you can eventually find something worthwhile. You want ideas that will break boundaries and lead to breakthroughs.

Innovator’s insights

Alex Osborn was the slickly dressed, Bronx-born, brainstorming advertising executive who coined the term ‘brainstorming’. It was a ...