Amabile’s internal and external motivation
Individual creativity is motivated. Some of the motivation to create is internal. You may love the task for its own sake. You may have the task expertise and find it easy. Or you may have creativity skills that you enjoy putting into action. The external environment also affects creativity motivation. The resources available, interest in your work, and way you’re treated. These all impact on creative desire.
Innovator’s insights
The motivation to be creative can be external or internal. You can love being creative and be driven by a deep drive to do creative work. You can also love a particular objective ...
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