Ries’ buildmeasurelearn wheel

Ries’ build-measure-learn wheel

You want to find out whether a new idea is the right idea for you. The smart thing to do is quickly build some kind of working prototype and put it to work. By measuring what happens, you can reach a decision about whether to continue, change or cancel your work on the new idea.

Innovator’s insights

Innovator’s insights

As an innovator, you have new ideas, but don’t know what will succeed or fail. You want to learn rapidly what works and what doesn’t. You need a rapid learning process between new ideas, what is built, measured and learnt and the decision to pivot or preserve. Thinking like a ...

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