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The Innovation Book by Max Mckeown

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Benyus’ biomimicry design lens

Nature is good at innovation, so it makes sense to look to nature for innovation. You can start with a specific challenge and then discover how biology has solved similar problems. Or you can immerse yourself in biology and then apply what you learn to real world opportunities. Either way, there is power in plugging your creativity into the mass experiments of nature’s laboratory.

Innovator’s insights

Innovator’s insights

It’s smart to look beyond what you already know. One way of doing this is by experimenting, but even fast paced trial-and-error can take a very long time. And you will be limited to months or a short number of years rather ...

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