Friendâs three types of uncertainty
All innovation faces uncertainty, but not all kinds of uncertainty are the same. When youâre figuring out what to do next, you will face different levels of the unknown. Sometimes things seem pretty clear because you have been given objectives, know your situation and have made decisions. Other times, youâll barely know where to start. The trick is to understand rather than ignore uncertainty.
Innovatorâs insights
Too much uncertainty makes it hard to decide what to do next with innovation. Uncertainty levels can be very high, almost random and certainly chaotic. ...
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