O'Reilly logo

The Innovation Book by Max Mckeown

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Johnson and Johnson’s constructive controversy cycle

No idea is ever perfect. And when people pretend that an idea is perfect or finished, others are less likely to try and improve it. This leaves the idea untested and stagnant. It also prevents engagement with the idea that will develop the innovation thinking of everyone working with the idea. It is far more powerful to create constructive controversy as a way of engaging and opening minds.

Innovator’s insights

Innovator’s insights

Lack of controversy can prevent an idea being tested rigorously. Avoiding conflict can stop people becoming intellectually and emotionally engaged with an idea or subject. If you don’t engage ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required