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The Innovation Book by Max Mckeown

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Boyd’s OODA loop

Innovations are in competition with other innovations. Innovators are competing with innovators. The innovator that adapts fastest to the situation – or adapts the situation fastest – is likely to be successful. You can improve your handling of complex situations by using insights from the OODA loop. You move from observing what is happening through to acting on what you have observed.

Innovator’s insights

Innovator’s insights

Your innovation will have to be fitted into its circumstance. Since the circumstance will continue to change, that means that you will have to change. Understanding a fast-moving situation faster than the competition – or faster ...

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