How to use this book

How to use this book

The Innovation Book is organised into six parts. The first four parts tackle the really important challenges that an innovator or team of any size will face in creating new ideas and moving from new ideas to successful innovation. Each part is sub-divided into specific action topics. You can dip in and out of each topic as you choose. They have been written clearly so that you can benefit from the experience and expertise in these pages whether you are a novice or an expert.

Each of the action topics has the following structure:

  • Headline description – introduces the topic with a brief summary to get your creative juices flowing. This section suggests how often the challenge will be relevant, ...

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