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The Innovation Book by Max Mckeown

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What is innovation?

Innovation – or practical creativity – is mainly about making new ideas useful. There is a lot of buzz and baggage about the word ‘innovation’ and this definition goes to the heart of what it is and is not. As an innovator, you can solve old problems with new ideas or you can solve new problems with old ideas used in radically different ways. As a practical creative problem-solver, it helps to understand more about how to succeed with innovation and how to make innovation succeed.

The idea of Edison as a lone creative genius isn’t really true. He was creative but not alone. He was creative, but also made new ideas work by moving from idea to action. He didn’t invent the light bulb but he did test light bulbs until he found ...

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