Introduction

Introduction

‘Innovation is serendipity. You never know what people are going to make next.’

Tim Berners-Lee

Innovation is about practical creativity, it’s about making new ideas useful. You can use the knowledge in this book to become a more effective creative thinker. You can become a leader who can encourage others to make new ideas successful. If you are ambitious, you can use the powerful innovation lessons and tools in this book to shape your future.

The Innovation Book has its own innovations. It is straightforward without dumbing down ideas. It is simple to use yet based on a core set of intelligent foundations. It offers clear explanations of tools and approaches to innovation.

The ideas are based on hard-won ...

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