The Innovation Ecosystem as a Source of Value Creation

7Asset and Knowledge Transfers: The Integrated Value Chain

Knowledge exploitation and the generation of new knowledge can operate hand in hand.

[ZAH 02]

7.1. Introduction

In ecosystems, the value chain is based on the offer developed from the value propositions provided by the various actors involved. The supply chain, anchored on a focal actor around whom innovation actors gravitate, drives value creation.

In organizations and ecosystems, “knowledge is made and unmade through complex networks, connected to the environment” [ERM 18]. Consequently, knowledge is not neutral. It is a real issue [FAB 17] because of its impact on the value chain and processes. In innovation ecosystems, transfers are not limited solely to transfers of assets: technologies, discoveries, inventions, innovations, products and services. Knowledge transfers complement these.

The objective of this chapter is to show the merits of an integrated value chain, the second cornerstone of the innovation ecosystem (Chapter 3), by associating with asset transfers a knowledge transfer process that will allow the innovation process to develop from discovery to market.

7.2. Traditional value chain, focal actor, limits

7.2.1. The traditional value chain

Strategic management treats ecosystems as “value-producing places” involving several actors where co-creation plays a key role [ADN 17]. Outsourcing partners, technology providers and complementary products are integrated [IAN 04].

Value creation is illustrated by ...