CHAPTER 2GROUPTHINK: THE STRONGEST FORCE ON EARTHWHY SUSTAINED INNOVATION IS SO DARNED HARD: PART 1

Insanity in individuals is something rare—but in groups, parties, nations, and epochs, it is the rule. —Friedrich Nietzsche

IN ORDER TO UNDERSTAND how “what we know”—and especially “what we collectively know”—can thwart innovation, it’s helpful to first explore the way human nature frequently compels us to go along with the crowd.

Whether we want to admit it or not, we are dependent on other people for our well-being. Coworkers, bosses, members of our professional associations, etc., all can have an impact on how much money we make, what professional credentials we attain, even how much social status we have. As a result, there is a lot of evidence ...

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