CHAPTER 5JUST CURIOUSTHE BENEFIT OF RENAISSANCE TENDENCIES

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HERMAN D’HOOGE is a brilliant colleague of mine at Intel, who is dedicated to increasing the company’s innovation efforts as they pertain to the needs of technology users—people, in other words. He has been instrumental in the development of multiple new concepts at Intel that have and will change the way people interact with technology. And because those efforts have been successful, people listen to him.

But these days just by listening to Herman for a short time, you’d never guess that his background is in engineering. Instead, he sounds more like an ethnographer or social anthropologist ...

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