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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success by Carmine Gallo

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CHAPTER 4Inspire Evangelists

Imagination is the beginning of creation. You imagine what you desire; you will what you imagine; and at last you create what you will.

—GEORGE BERNARD SHAW

Apple successfully launched the personal computer revolution with the introduction of Apple II in June 1977. The Apple II, designed by Steve Wozniak, had a screen, a built-in keyboard, color graphics, sound, and a floppy disk drive. It also made “microcomputers” accessible and affordable and became one of the most successful personal computers of its time. It established Apple as a legitimate brand and paved the way for Apple’s blockbuster IPO in 1980 and for the introduction of Macintosh in 1984.

At the time of the Apple II’s launch, however, Apple was still ...

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