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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success by Carmine Gallo

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One More Thing . . .Don’t Let the Bozos Get You Down

Self-confidence is the surest way of obtaining what you want. If you know in your own heart you are going to be something, you will be it. Do not permit your mind to think otherwise. It is fatal.

—GENERAL GEORGE S. PATTON

Innovation sits in a lonely place because very, very few people have the courage to pitch radically new ideas and the self-confidence to stick to their convictions. Innovation takes confidence, boldness, and the discipline to tune out negative voices. Few individuals have such courage, which is why so few can or will be able to innovate on a grand scale the way Steve Jobs does. The next great ideas, companies, and movements will come from those rare individuals who have the ...

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