The Innovation Ultimatum

17Embracing Technology in the Service of People

Strategies Lie at the Intersection of Possibility and Purpose

We live in an era of incredible possibility. Technology is improving exponentially and things that seemed impossible just a decade ago are now within our grasp.

Six powerful and complementary technologies—AI, IoT, 5G, AR, Blockchain, and autonomous machines—are ramping into the marketplace simultaneously. Individually, each technology would be a significant disruptor. Combined, they represent an unprecedented leap forward in technological capability and present extraordinary opportunity for every business. Organizations will combine these technologies to create new products and services, build new channels, automate operations, make higher-quality decisions, improve customer service, improve working conditions, cut costs, and solve major human challenges.

In a world of possibility, options are plentiful, and choices can be overwhelming. Strategic clarity is necessary to keep organizations focused and avoid distraction. When technology enables organizations to do so much, choosing what not to do becomes the overriding challenge.

Powerful new technologies bring rapid change to markets, industries, companies, and people. Change is disorienting and exhausting. To stand with you through inevitable tumult, employees need a north star to guide them, clear marching orders to align them, and an inspiring purpose that gives them the strength to endure. Strategic clarity and ...