Opportunities to Innovate Today

We have mentioned before that you do not need to invent new technology to innovate in your organization, industry, market, or geography. Innovators do not have to be inventors.

You may find many opportunities to innovate today by putting existing technology to use in new ways, whether universally new (something no one else is doing at all) or just new to you (something your organization has not done before). This approach to innovation can even be better, faster, and cheaper than new inventions, as you reduce the costs of R&D, failure, and invention while still providing new opportunities for your business.

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