Innovating with Consumer-Driven IT

Consumerization of IT is about the growing trend for consumers to adopt technologies well before the companies they work for, and subsequently to bring them to work. Typically, this refers to the increasing use of personal devices at work, such as smartphones and tablets (commonly referred to as “bring your own device” or BYOD), and the use of cloud and social services (Gmail, Dropbox, etc.) by employees at work.

Consumer-driven IT is an extension of the consumerization of IT to institutionalize usage of new (formerly designated “consumer”) technologies by the business itself, not just individually by its employees. ...

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