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Chapter 1
Visual Strategy
What is a strategy icon? What does your strategy icon look like? The answers
to these questions do not seem to coincide with the topic of competitive
strategy. Before these questions can be answered, it is necessary to engage
in further discussions. Surely, once understood, the answer to these ques-
tions will guide executives in better understanding the topic of strategy.
The subject of strategy has often been an interesting topic to many execu-
tives. Many books and papers have been written about strategy, each having
its own unique perspective to guide executives in winning over their rivals.
Many of these writings ar ...