Skip to Main Content
The Innovative Lean Enterprise
book

The Innovative Lean Enterprise

by Anthony Sgroi Jr.
April 2016
Beginner content levelBeginner
315 pages
8h 44m
English
Productivity Press
Content preview from The Innovative Lean Enterprise
6 ◾  The Innovative Lean Enterprise
cannot be physically touched. These assets are just as important for compa-
nies as their physical assets. Intangible assets are more difficult to imitate, as
they are not as transparent as physical assets. These assets come in a variety
of alternate forms and provide companies with a competitive edge when
more are leveraged. Some examples of intangible assets are patents, trade-
marks, trade names, trade secrets, trade dress, and other various forms of
goodwill.
Besides assets, there are other forms of barriers to imitation. Some
of these barriers include goodwill, such as brand power. Strong brands
result in a company having more market worth than the worth of their
physical assets. Other barriers, some a ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Lean Development and Innovation

Lean Development and Innovation

Luciano Attolico
The Lean IT Field Guide

The Lean IT Field Guide

Michael A. Orzen, Thomas A. Paider

Publisher Resources

ISBN: 9781482203905