“What Is Strategy?”
Michael E. Porter
Harvard Business Review, November–December 1996, reprint 96608
Lean Product and Process Development
Allen C. Ward
The Lean Enterprise Institute, September 2009
The PIMS Principles Linking Strategy to Performance
Robert D. Buzzell, Bradley T. Gale
Free Press, 1987
What Customers Want: Using Outcome-Driven Innovation to Create
Breakthrough Products and Services
Anthony Ulwick
McGraw-Hill, 2005
Invention Analysis and Claiming: A Patent Lawyer’s Guide
Ronald D. Slusky
ABA Publishing, 2007
Mastering Lean Product Development: A Practical, Event-Driven Process
for Maximizing Speed, Profits, and Quality
Ronald Mascitelli
Technology Perspectives, 2011
Strategic Planning for Dummies
Erica Olsen
Wiley Publishing, 2007
224 ◾  Bibliography
Managerial Economics and Organizational Architecture, 3rd edition
James A. Brickley, Clifford W. Smith, Jerold L. Zimmerman
McGraw Hill, 2004
Blue Ocean Strategy
W. Chan Kim and Renee Mauborgne
Harvard Business School Press, 2005
The Discipline of Market Leaders
Michael Treacy, Fred Wiersema
Basic Books, 1995
Crafting and Executing Strategy: Text and Readings, 14th edition
Arthur Thompson Jr., A.J. Strickland III, John Gamble
McGraw-Hill, Irving Publishing, 2005
Patent It Yourself, 12th edition
David Pressman
Nolo, 2006
Good to Great
Jim Collins
HarperCollins Publishers, 2001
The Next Economy
Elliott Ettenberg
McGraw-Hill, 2002
Executive MBA program
University of New Haven, West Haven, Connecticut, 2007
Choosing the Best Method for Listening to the Customer
Pam Hunter
www.authenticwatches.com (Rolex watches)
Bibliography ◾  225
“Plane Crew Is Credited for Nimble Reaction
Matthew L. Wald
New York Times, January 15, 2009
Master Lock Case Study
http://www.dcontinuum.com/seoul/portfolio/11/228/07. Master Lock-
Padlock Innovation Strategy
LifeSync case study
http://www.dcontinuum.com/seoul/portfolio/11/231/02. GMP-LifeSync
Wireless medical device uses Bluetooth technology
Other information taken from http://www.lifesynccorp.com/index.html
“The Kano Model: How to Delight Your Customers
Elmar Sauerwein, Franz Bailom, Kurt Matzler, Hans H. Hinterhuber
Department of Management, University of Innsbruck
Preprints Volume I of the IX International Working Seminar on
Production Economics, February 1996
www.cdc.gov (Centers for Disease Control and Prevention)
www.census.gov (U.S. Census Bureau)
Jack Welch visit and interview with Harvard Business School
Viewed in the Executive MBA Program
University of New Haven, West Haven, Connecticut, 2007
Manual of Patent Examining Procedure (MPEP)
Revision, July 2010
Overview and use of the tools in the IP toolbox
Ned McMahon, October 2011
226 ◾  Bibliography
“The Story of Clorox Green Works™”
Sumi. N. Cate, David Pilosof, Richard Tait, Robin Karol
PDMA Visions Magazine, March 2009
Idea Stormers
Bryan W. Mattimore, Jossey-Bass
Wiley, 2012
The Innovator’s Solution
Clayton M. Christensen, Michael E. Raynor
Harvard Business School Press, 2003
Managing Customer Value: Creating Quality and Service That Customers
Can See
Bradley T. Gale
Free Press, 1994

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