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The Innovative Sale
book

The Innovative Sale

by Mark Donnolo
February 2014
Beginner
288 pages
5h
English
AMACOM
Content preview from The Innovative Sale

CHAPTER 3

What’s Your Problem? Laying the Foundation and Gathering Insight

JASON HIT THE industrial strength garage door opener, dipped under the rising door, and began his walk through the warehouse. It was spotless and lined with towers of beverage palettes in rows that extended in every direction for hundreds of feet. A couple forklifts weaved through the towers, loading semitrucks for their morning deliveries.

Entering the offices on the far side of the warehouse, Jason, an account manager for a midsized beverage distributor in Ohio, sat down for his Monday morning sales meeting and tapped his foot. He was anxious, more so than on other mornings, and eager for the meeting to end. It wasn’t the long list of phone calls and e-mails that he ...

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Publisher Resources

ISBN: 9780814433478