Many people confuse creativity with idea generation. That is, they believe that all you need to be creative is to have a novel idea. True creativity brings novelty and usefulness together. A novel idea that has no value is a fad; it will have a very short shelf life. An idea that is original and useful is a true creative breakthrough.
In the idea generation stage we intentionally search for novel ideas; in the developing stage we transform these novel ideas into workable solutions. At this point in the process, you have an idea you think will lead toward a new, potentially innovative solution. Resist the impulse ...