July 2011
Intermediate to advanced
304 pages
6h 51m
English
book
The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
by Jeff Dyer, Hal Gregersen, Clayton Christensen
Content preview from The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
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2
Discovery Skill #1
Associating
“Creativity is connecting things.”
—Steve Jobs, founder and CEO, Apple Inc.
INNOVATORS THINK DIFFERENTLY (to be grammatically correct), but as Steve Jobs put it, they really just think different by connecting the unconnected. Einstein once called creative thinking “combinatorial play” and saw it as “the essential feature in productive thought.” Associating—or the ability to make surprising connections across areas of knowledge, industries, even geographies—is an often-taken-for-granted skill among the innovators we studied. Innovators actively pursue diverse new information and ideas through questioning, observing, networking, and experimenting—the key catalysts for creative associations.
To illustrate how ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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