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The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
book

The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators

by Jeff Dyer, Hal Gregersen, Clayton Christensen
July 2011
Intermediate to advanced
304 pages
6h 51m
English
Harvard Business Review Press
Content preview from The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators

4

Discovery Skill #3

Observing

“Observation is the big game changer in our company.”

—Scott Cook, founder, Intuit

MOST INNOVATORS ARE intense observers. They carefully watch the world around them, and as they observe how things work, they often become sensitized to what doesn’t work. They may also observe that people in a different environment have found a different—often superior—way to solve a problem. As they engage in these types of observations, they begin to connect common threads across unconnected data, which may provoke uncommon business ideas. Such observations often engage multiple senses and are frequently prompted by compelling questions.

Consider, for example, how Ratan Tata, chairman of India’s Tata Group, gained a powerful ...

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Publisher Resources

ISBN: 9781422142714