Book description
A step-by-step guide to successfully transforming any organization
It is well recognized that succeeding at innovation is fundamental in today's hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call "innovation" is messy and difficult and too often lacks the rigor and discipline of other management processes. The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges changes that. It is a practical guide that moves beyond the "why" to the "how" of making innovation happen, for leaders and practitioners inside organizations of all sizes.
Written by two pioneers in the field of embedding innovation in organization, The Innovator's Field Guide focuses on the most pressing innovation problems and specific challenges innovation leaders will face and offers concrete solutions, tools, and methods to overcome them.
Each chapter describes a specific innovation challenge and details proven ways to address that challenge
Includes practical ideas, techniques, and leading practices
Describes common obstacles and offers practical solutions
Any leader or professional who needs concrete solutions—right now—to the critical challenges of innovation will find invaluable aid in the practical, easy-to-understand, and market-tested approaches of The Innovator's Field Guide.
Table of contents
- Cover Page
- Title Page
- Copyright
- Contents
- Dedication
- Chapter 1: Setting Context
- Chapter 2: Raising Your Innovation IQ Through Insight-Driven Innovation
- Chapter 3: Enabling Breakthrough Innovation
- Chapter 4: From Nascent Idea to Business Concept
- Chapter 5: Propelling Fast Innovation
- Chapter 6: Experimentation and De-Risking
-
Chapter 7: Innovating While in Market
- Innovating While Flying the Plane
- Principles to Guide Postlaunch Innovation
- Using Front-End Techniques in Postlaunch Activities: Develop New Insights to Enable New Learning
- Translating Insights into Action
- Continue to Experiment for Postlaunch Learning and Revision
- Postlaunch Innovation: Illustrative Design Approaches
- Postlaunch Innovation Pioneers: Select Case Examples
- Postlaunch Innovation Issues to Anticipate
- Key Take-Aways
- Chapter 8: Organizing for Innovation
- Chapter 9: Leading Innovation
- Chapter 10: Getting Started
- Chapter 11: Conclusion and Looking Ahead
- Notes
- Acknowledgments
- About the Authors
- Index
Product information
- Title: The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges
- Author(s):
- Release date: March 2014
- Publisher(s): Jossey-Bass
- ISBN: 9781118644300
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